Social Media Trends

2017 Recap – Top Social Media Marketing Trends

Number 4 was Influencer Marketing. Two was the most surprising!

We took a look at Google Search trends for the past year to see what was going on in the social media marketing realm around the world.  Here’s what we discovered.

Screen Shot 2017-12-31 at 12.08.00 PM.png
Google Trends

The 4 Most Googled SM Terms of 2017


1. Social Media Marketing World

Screen Shot 2017-12-31 at 12.11.50 PM.png

Social Media Marketing World is a conference put on by Social Media Examiner attended by roughly 5,000 marketers and creators intended to teach ideas to build your business.

The conference features 170+ expert speakers from diverse backgrounds and takes place in San Diego.  For 2018, the event will be held February 28 to March 2.


2. Social Media Marketing Agency – Tai Lopez

Screen Shot 2017-12-31 at 12.20.58 PM.png

If you’re unfamiliar with Tai Lopez, he became popular from his highly controversial Youtube video, ‘Here in my garage‘.  It’s still unclear whether or not his persona is his true self or a fictitious facade designed to get followers.

He has released self-help products in the past that have wavering support and mixed reviews.  Most recently he announced the launch of a program designed to teach you how to start your own social media marketing agency, which has been trending on Google this past year.


3. Fiverr

Screen Shot 2017-12-31 at 12.38.58 PM.png

Fiverr has actually been around for a while, but its presence in the social media space has grown significantly over the past year.  Fiverr is an online marketplace for finding freelancers.

The freelance service can range from website development to publication editing.  Related to social media, Fiverr offers many listings for experienced freelancers that can assist with content creation, social media management, and even influencer marketing.  Prices start at $5, but vary drastically depending on how hands-on you want the freelancer to be.

4. Influencer Marketing

Screen Shot 2017-12-31 at 1.06.10 PM.png

It can be difficult to get followers for a brand new page or product that no one has heard of.  It requires building trust, growing a following, and then hopefully selling your product or service.

Many companies leverage influencer marketing to accelerate this process.  Essentially the company will find an influencer that already has a following of individuals that trust and listen to them, then ask the influencer to post on social media about the product.


Do you manage social media accounts?

Whether you’re new to the game or you’ve been managing social media accounts for years, it’s important to learn what new tools are out there to make your job easier.

Cloud Campaign is the new-age social media management platform that will save you hours each week.  It can find trending articles for you to share.  Plus, the weekly schedule feature will save you hours each week.

Start my free 30 day trial!


Graphics compliments on FreePik.



Leave a Reply

Your email address will not be published. Required fields are marked *