If you’re like most marketing agencies, your content library is EVERYTHING. It’s what lets you sleep at night knowing that your clients’ feeds will be filled, and what rakes in the likes, clicks and engagements that make you the best agency in the business!
If you’re like us, you’ll recognize the *zen* of a stacked, quality content library – and appreciate the hard word that goes in to filling it!
So, your content must be flashy, easy to understand, and bold enough to leave a lasting impression on your audience in a very short amount of time. Needless to say, however, you’ll spend far longer than 10 seconds generating a piece of content – so how do you balance generating quality posts, with generating a steady flow of content that will satisfy your post-hungry audiences?
Here are our top 5 tips for creating and sorting content that will STICK in a way that is COST-EFFECTIVE:
Make It Platform Specific:
Your audience is likely spread across multiple social media channels, so be sure to tailor your content to each platform specifically. Twitter, for example, has a strict character count so you’ll need to keep your content brief – where the Instagram algorithm on the other hand may reward you for your audience spending a longer time reading a lengthy caption and hovering over your post. Try writing a new blog post, and then write a unique caption for Instagram, Facebook, Twitter, LinkedIn and Pinterest. You’ll have 6 unique pieces of content in no time!
Crop, Crop, and Crop Again:
There’s no easier way to multiply your content than to use different crops of the same piece. Whether it’s a single photo that you are cropping into different cuts, or a blog post that you pick apart to use as social media captions, cropping will be a fantastic tool to leverage in your content generation. You’ll crank up your efficiency and get two for the price of one – or more
Leverage Other Creators:
Resharing content from other creators is not only a great way to build relationships and trust in your industry, but can ensure that you’ll have a bank of on-brand content for those days you’re running low. Look for creators with a similar style to you, and communicate with them on how best to leverage one another in a way that is mutually beneficial. Remember – always give credit where it’s due to avoid any problems.
Recycle Your Content:
Did you have a post go viral a few months ago? Well, there’s no reason why you shouldn’t be sharing it again! Cloud Campaign will help you do this automatically, but if you’re not yet a Cloud Campaigner, you can still do this with no additional tools! Try re-wording your caption to keep your feed fresh, and be sure to sprinkle any old content in with brand new posts to keep your audience coming back for more.
Organize Your Content Into Queues:
This can be an excellent way to understand what variety of posts you have in your library, and will ensure that you are on track to promote your business the way you had planned. Cloud Campaign can help you do this, too – simply filter your posts into queues such as “Fun Fridays”, and rest easy knowing that the right content will go out on the right day!
So there you have it, a few top tips for stacking your content library and making the most out of each and every post!
Creating social media content on third-party platforms doesn’t always turn out how you’d expect. That’s why we created Pixel Perfect Preview – our built-in tool showing exactly how your Facebook and Instagram posts will look out in the wild. Pixel Perfect Preview will automagically appear when editing an item in your Content Library. But wait,…
As a marketing agency, more clients means more money. But selling a new client can be tough if you don’t have some numbers to back your claims. Use these seven social media stats to land more clients. 1. 80% of social network users prefer to connect to a brand over social media [Source, 2017] Consumers…
As avid social media users, I’m sure you’ve seen a few holiday posts that caught your eye over the years. Did it catch your eye because the content was well done? Or was it so bad that you thought, “Wow, who approved that?” I’ve seen both and wondered if posting about the holidays is even…
Videos get engagement 👁️🗨️ That’s a fact so big that Facebookmetastagram had to “borrow” the feature from rising star Tiktok or risk becoming irrelevant. Reels generate up to 67% more engagement than regular IG videos. But handling Reels for clients isn’t sustainable if you have to post them manually – until now! With Reels auto-publishing, you…
In the increasingly crowded social media space, you may have asked yourself, “Are hashtags still relevant?” You’re not alone in asking this question. As social media marketers, it can be tough to keep up with the new trends and best practices for each platform. We did the legwork for you to determine if hashtags are…
2021 was a tough year for many businesses. Despite the many challenges that presented themselves, we still submitted our revenue data to Latka and are ecstatic to announce Cloud Campaign has ranked in the top 500 Fastest Growing SaaS Companies last year! To put things into perspective, 18,047 founders submitted data for 2021, meaning just…