How To Tech

How to Leverage AI as a Marketer

According to Conductor, 34% of global marketing executives feel they are unprepared for the trend of AI.
Artificial Intelligence or AI is such a buzzword right now.  Some people are afraid it will take their jobs, while others are inviting it into their home with devices such as Amazon Alexa or Google Home.
The one thing that is for certain is that there are many great tools making AI readily available to all industries, including marketing.
Artificial intelligence can significantly augment your efforts to both save you time and increase your effectiveness.  In this article, we’ll cover 5 marketing tools leveraging AI to make your life easier.

1. HubSpot

Category: Email Marketing
Hubspot has a handful of marketing products that they offer, but their CRM is particularly helpful.
When adding a new subscriber, HubSpot will automatically find contact info for that email including their photo, their name, the company they work for, and other useful information.
This helps you further personalize your email campaigns and more effectively engage your subscribers.

2. Cloud Campaign

Category: Social Media Marketing
Cloud Campaign is a social media marketing platform mostly designed for agencies, but with some good value props for brands as well.
The product utilizes AI to both save time and increase efficiency.  Artificial intelligence is apparent in 3 main areas:

  • It uses natural language processing (NLP) to read articles that you share and pre-populate 4 potential captions to use.
  • The tool monitors trends and weather to let marketers dynamically “trigger” content.  Studies have shown that weather driven content on social media yields an 89% higher engagement rate.
  • It scans your website to recommend related articles to share on social media.


3. Lumen5

Category: Content / Media Marketing
Lumen5 allows marketers to automagically turn blog posts into videos.
We all know that video has quickly become the most engaging content on social media, so creating a video from your existing content can be a great way to increase reach and further broadcast your message.
The team still has some work to do before you can reliably turn articles into videos without any manual work, but luckily the tool allows you to change the video clips, sound, and text once the main storyboard has been generated.
Lumen5 is one of thoese products you’ll want to keep an eye on.

4. Sumo

Category: Inbound Marketing
Sumo offers a handful of web products mostly geared towards SMBs.  They can be easily installed on your own website to maximize your inbound marketing efforts.
The product harnesses AI to predict when users will leave your site.  Just before leaving, they will be prompted wtih a popup asking them to enter their email address.
Email marketing is still one of the most effective marketing channels and it all starts with building a subscriber list.  Sumo has released case studies showing a [PERCENT]% higher lead conversion rate over traditional opt-in forms.

5. Smartly

Category: Paid Advertising
Smartly allows marketers to dynamically retarget store visitors.  Rather than having to decide on an ad’s image, Smartly will automatically choose an image of the item the store visitor was looking at.
When you change your product feed, the ad will automatically update.
Smartly offers other key features such as budget optimization and split testing.

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