fbpx
#AgencyLife

Election Week Distractions:

5 Marketing related things to focus on this week that aren’t the election.

We are just one day away from one of the most talked about elections in history, and so you may be looking for some election distractions. Not just in the United States, but in the world. Between this presidential race and the CoVID-19 pandemic that has been the focal point of discussion for so much of 2020, it’s often easy to forget about everything else that’s happening.

As we go into this week with undoubtedly high anxiety, no matter which party we find ourself supporting, it’s important to remember that these distractions can’t steal all our attention and that as all marketers know; now is not the time to slow down!

In this post, I’ll look at the top 5 election distractions to shift your thinking as we round out 2021. I hope that these will not only offer some distraction this week, but will help you stay on track for an excellent year-end.

Veteran’s Day:

Refuel Agency wrote a great article on how to create a Veteran’s Day advertisement that stands out. It’s both meaningful, and insightful! Since this will be the first National Holiday after the election, why not take some time now to think about how you’ll execute your campaigns?

Black Friday & Cyber Monday:

If your clients are planning to offer sales for Black Friday and Cyber Monday, now is the perfect time to put together your strategy. Things may be looking a little different this year for storefronts where Black Friday crowds were the previous norm. How can you adjust your marketing strategy to account for the craziness of 2020? Will Cyber Monday be much bigger this year than ever before?

Thanksgiving Break:

The break we’ve all been longing for! While this is the tastiest of election distractions on the list, that doesn’t mean it’s all Turkey and Naps! While many B2B businesses see a lull during late November through early January, the opposite is true for B2C. Take a look at the clients in your portfolio, and put together a unique strategy for each!

The December Holiday Season:

‘Tis the season for some Holiday shopping, and your clients will likely be preparing for an upswing in business. While you’re busy distracting yourself this week, why not check out some successful holiday campaigns from years past? John Lewis, a department store in the UK has had some highly memorable advertisements over the years which often go viral, for example.

Tank’s Good News:

Ah, my very favorite election distraction. If you’re really feeling the weight of this week, and need to catch a break from the usual headlines, look no further than Tank’s Good News. A site wholly dedicated to good news only, this is my personal favorite for mid-afternoon pick-me-ups. In light of the holiday season and spreading holiday cheer, why not head over there and share some stories with your friends! Be warned: happy tears may just be inevitable… Don’t say I didn’t warn you!

So, while you may be feeling some pressure going into this election, just remember that whatever happens there is much more going on in the world to think about. Take some time to breathe, and focus on what you can: executing top of the line marketing campaigns for your clients and scaling your agency to the best it can be.

As always, our team are here to talk – so give us a call if there’s anything at all that we can do to help!

Brick & Mortar Marketing Tactics Worth Keeping:

Brick and Mortar Marketing might seem like a thing of the past. Direct mail? We all know that lives in the recycling bin… But, are there some techniques from decades past that are worth sticking with in our modern world? What is Brick and Mortar Marketing? Brick and Mortar refers to “a physical presence of…

Continue reading

Where To: Invest Your Marketing Budget

Your corporate marketing budget may be top of mind as we move into the second half of Q1, towards Q2. And, while it may seem counterintuitive, many corporate budgets work in such a way that, if you don’t spend it all, you won’t get as much second time around. If you’re looking at your team’s…

Continue reading

80/20 Rule for Marketing Innovation

What is the 80/20 Rule, and how can you use marketing innovation to leverage it? What is the 80/20 Rule? The 80/20 rule is a sales principle that states, 80% of your business comes from 20% of your customers. Perhaps this is not a perfect science in your industry. But generally speaking, you’ll likely have…

Continue reading

Avoid These 5 Marketing Mistakes:

Top 5 Marketing Mistakes & How to Avoid Them: A lot of what we talk about on this blog involves tips and tricks for your marketing strategy, and things you should be doing. But what about some marketing Don’ts? In this post, I wanted to take a look at 5 things you should avoid doing…

Continue reading

All About Reddit Marketing:

Reddit Marketing: It’s pretty hard to ignore the elephant in the room this week – you know, the fact that users of Reddit have beat out Hedge Funds of Wall Street by driving up the price of GameStop stock, and now seemingly Dogecoin too…  And all this got me thinking… what else is there about…

Continue reading

Introducing Instagram Direct Publishing

Yep — you’re reading that correctly! You can now schedule and directly publish Instagram content (both images and videos) through Cloud Campaign without any additional confirmation or approval. Recently, Facebook introduced their Instagram Content Publishing API, making it easier than ever to post and schedule content for Instagram direct publishing. This will allow agencies and…

Continue reading

Leave a Reply

Your email address will not be published. Required fields are marked *