It’s pretty hard to ignore the elephant in the room this week – you know, the fact that users of Reddit have beat out Hedge Funds of Wall Street by driving up the price of GameStop stock, and now seemingly Dogecoin too…
And all this got me thinking… what else is there about Reddit that I didn’t know before? Personally, I’d never frequented the site much, and couldn’t tell you much about it besides that fact that it’s a sort-of online discussion portal.
Clearly, I underestimate the power of Reddit, as I’m sure many others did too! Is there something about Reddit that we might be able to leverage in the land of Marketing?
First Off, What Even Is Reddit?
Reddit is a content sharing platform, where users can join communities, (for example, Harry Potter Fans), and post to forums called “subreddits” to connect with users who have similar interests.
Reddit users create posts which other users can then reply to with comments, and “upvote” or “downvote” to indicate whether or not they enjoyed the post, and if said post should be more or less visible to other redditors.
Similar to Facebook, Twitter and Instagram’s “like” feature, receiving more upvotes will make a post rank higher and reach a larger audience.
Who Uses Reddit?
Oberlo states that there are currently 430+ million active monthly users of Reddit, with the most popular age range being 25-29. Currently, Reddit has more than 130,000 active “communities”, and over 2 million “subreddit” threads!
Users of Reddit can access the platform from desktop or mobile, though it’s thought that around 70% of traffic comes from smart phone devices.
Tips & Tricks for Using Reddit:
Clearly, there’s a ton of active traffic on Reddit – and better yet – individuals are already grouping themselves based on their interests in communities and subreddits. So, seeking out your target audience can actually be fairly easy!
According to Foundation Inc. there are some tips and tricks for creating Reddit posts that will perform better, and reach a larger audience.
- Titles and headlines should have between 40-80 characters; this appears to be a sweet spot for posts that perform well.
- Posts that pose questions see over twice as many comments than posts that don’t. Throw in a question or two to ramp up that engagement.
- External links drive the most Reddit traffic, so be sure to link to your website!
- Video posts perform best of all, which is unsurprising since that seems universal across most social media platforms.
Personally, I’m still pretty new to Reddit, so I’d be very curious to hear if you use it personally, or as part of your marketing efforts! One thing is very clear to me, though – at least this week, Reddit is the place to be…
Managing social media marketing requires a unique combination of creativity and organization. Many social media managers will feel as comfortable managing spreadsheets and schedules as they do coming up with new, fun content ideas. Strategically managing the kind of content you create and post requires that you also strategically manage overall social media schedules, the…
Since 2019, two million more Americans are freelancing, 36% of the entire U.S. workforce (Upwork). Accelerated by the COVID-19 pandemic, more people are starting their own businesses than ever before. Marketing agencies aren’t an exception. More people are venturing out and starting their own marketing agencies. So, we thought we’d put together a list of…
From the outside in, a lot of people look at successful social accounts and influencers as if doing their job is easy. But, the general public fails to realize how intentional businesses and celebrities are with their social media presence. For the most part, the most engaging social media accounts organize their content into a…
Social media marketing becomes a more and more complex field as new social networks grow in popularity and others fall out of favor. Every business will leverage these social media platforms differently — using some of them for paid advertising only, others for organic content, and a large number of them with a hybrid approach….
If there’s one thing we know about marketing agencies, consultants, and freelancers it’s that they use tools — lots of them. In order to add value to the marketing strategies and programs for multiple clients and brands, agencies need to be organized. And, every client operates differently, some prefer a more hands-off relationship with their…
A portfolio company of a San Antonio-based venture capital firm has raised $5 million in equity funding to develop its operating system geared toward marketing agencies. Cloud Campaign Inc., a Portland, Oregon-based startup, closed on a Series A fundraising round this month, said Chris Saum, director of business development for Active Capital, the local venture capital…