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Weekly Agency Spotlight — Storm Brain

This week we are excited to feature Storm Brain in our weekly spotlight.
Image result for stormbrain logo

The Background

Stand out and make noise is the creed by which Storm Brain operates. As they state front and center on their website:

“We turn your volume up to ten so you get heard, by the people you want listening”.

Founded by current CTO, Blake Nolan, Storm Brain is a digital agency which excels in SEO, web development, graphic design, brand strategy, and of course, social media marketing. They are a rapidly expanding company and possess a breadth of experience managing all facets of marketing for a wide range of industries.
Their team brings a palpable passion for creating truly engaging and connecting marketing campaigns. As the founder writes, and a statement to which we could not agree more:

“Connection creates engagement”

They pride themselves on their ability to do just that and truly make a difference for their customers. They love what they do, and it shows. This success has allowed their team to work with many well-known brands such as Ford, Fossil, Union Bank, Quicken Loans, and Spy, among a range of others.  They have expanded into three locations and currently have offices in San Diego, Orange County, and Los Angeles.
We had the pleasure of speaking with the founder himself, Blake Nolan, who shared some useful insights on what really goes into effectively managing social media for a small to medium-sized business.

The Advice

Question: What is the most common goal clients approach Storm Brain with?
Blake informed us that the most common goal they are approached with is brand engagement. Effecting practically all industry types, the digital marketplace has become a loud, over-saturated entity. As such, Blake emphasized the need for companies to create truly engaging content which is acutely relevant to their target market. If a brand wants to effectively activate their audience, they must definitively understand their audience and how to connect with it.

Question: What can a small to medium-sized business expect to spend on ads per month to run an effective campaign?
While Blake did acknowledge that this answer can vary depending on industry type, he explained that companies should expect to at a minimum spend $500 on social and $1,500 on AdWords. These estimates are just on ad spend and did not include any outside management or consulting.
As we have heard from many agencies now, social media is pay to play and companies can expect to spend significant marketing dollars on it.

Question: How many hours per week can a company expect to spend managing social media, and what are the most time-consuming aspects?
Blake informed us that at an absolute minimum, companies should expect to spend 5 hours per week managing social media. An illuminating point he made is that many companies now have hired a full-time dedicated employee who spends 40 hours per week simply managing social media. Staying dynamic, consistent, and engaging requires significant time commitments.
Blake informed us that analyzing an audience, defining a strategy, and creating content which appeals to them, are the three most time intensive components of managing social media. He went on to emphasize that truly understanding an audience is paramount to successful campaigns. As discussed earlier, marketing is becoming more and more expensive. Knowing what your audience looks like and what they find engaging is the best way to ensure a lucrative ROI. However, accurately garnering this information does take significant time and knowledge.
Blake also underscored the importance and time commitment involved in content curation. As discussed earlier, in order for a company to separate themselves from the herd, they must connect with an audience and entice them with interesting content.

The Conclusion

We would like to thank Blake for taking the time to speak with us. You can learn more about Storm Brain here:

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