business Hiring Marketing

What to Look for when Hiring a Marketing Agency

1. Attentive to Detail 2. Data-Driven 3. Knowledgeable in the...

1. Attentive to Detail

When you have thousands of potential customers viewing your brand’s content, you want to make sure every detail looks perfect.  From the graphics to the copy, every little bit matters.
Finding an agency that is as meticulous as you are, will ensure your image is portrayed correctly and professionally.

2. Data-Driven

Numbers don’t lie.  We’re in a day and age where there are many useful tools to help marketers harness the data around them.  Using this data, especially in marketing, can make your approach much more effective and help you connect with your followers on a more personal level.
The other half of being data-driven is the ability to convey value and results through analytics.  Hiring a marketing agency that is very transparent and regularly sends you analytical reports ensures that you’re on the right path to achieving your goals.

3. Knowledgeable in the Space

Is the agency on top of current trends and tools to help you optimize your social media?
Social media is always in flux with the algorithms constantly favoring different post formats — it was images, now it’s live video and stories.  Be sure to find an agency that will help you reach the largest number of potential customers.

4. Understands your Audience

Your social media presence is your brand, your personality, and ultimately your reputation.
Before signing on with an agency, make sure they understand your message and how to effectively convey it to your target audience.  The personality should be conveyed in content, graphics, and the copy being shared on social media.

5. A Proven Track Record

This one is arguably less important, but nevertheless, still a good attribute to consider.
Most marketing agencies are happy to share the name of a couple clients that they currently manage.  Take a look at existing work to see if it matches the vision you have for your brand, and raise any concerns before signing a contract to ensure both you and the agency are on the same page.

Our Recommendations

We work directly with marketing agencies that we’ve had the chance to vet and stay in close contact with.
If you’re not sure where to start, explore the agencies we’ve partnered with to see if it’s potentially a good match.
If you run an agency and are interested in partnering with us, please fill out the form below and we’ll see if it’s a good match.

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